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Course Descriptions & Learning Outcomes



At the completion of the graduate program in Sport and Entertainment Management, students will have demonstrated competence to: 

  • Acquire a mastery of skill development and an understanding of theoretical concepts in specific sport and entertainment management functions, such as communication, finance, law, ethics, facility and event management, marketing, and global issues that are related to these areas. 
  • Understand and apply the principles of resource management in sport and entertainment industries. 
  • Demonstrate an appreciation of the diversity of a global society, and the influence of that diversity on planning, organizing, and implementing decisions in the sport and entertainment industry. 
  • Become familiar with the technology and skills that are necessary for effective research, communication, and management in today’s sport and entertainment industries. 
  • Understand the role of law, legal processes, and protocols in resolving real or “realistic” scenarios. 
  • Demonstrate the ability to develop marketing and promotional strategies for successful sport and entertainment businesses and venues. 
  • Utilize the understanding of ethical and moral standards in the business decision-making process and personal judgments. 
  • Experience the responsibility of developing a major project, research endeavor, or business plan. 
  • Attain high-level professional supervisory experiences through a professional experience. 
  • Acquire the tools necessary for lifelong learning. 


Program Structure

This thirty-six (36) credit program in sport and entertainment management is being offered fully online in the Department of Recreation, Tourism, and Sport Management. Students will complete an eighteen (18) credit core and then choose either the sport or entertainment options.

All students will also choose six (6) credits from the SCSU MBA program and a six-credit capstone of either the thesis or an internship and special project for six (6) credits. 

SMT 510

Governance and Administration of Sport

Sport Option

SMT 511 

Sport and Entertainment Finance 

Both Options 

SMT 512 

Sport & Entertainment Law 

Both Options 

SMT 513 

Marketing and Sales in Sport and Entertainment 

Both Options 

SMT 514 

Global Issues in Sport and Entertainment 

Both Options 

SMT 515 

Facility and Event Management 

Both Options 

SMT 516 

Sport Ethics 

Sport Option 

SMT 517 

Principles of Entertainment Mgt. 

Entertainment Option 

SMT 518 

Agent/Artist Management 

Entertainment Option 

REC 575 

Operational Research 

Both Options 

*REC 583 

Practicum in P&R 

Both Options 

*REC 588 

Special Project 

Both Options 

*REC 590 


Both Options 

*REC 591 

Thesis Seminar II 

Both Options 

MBA 505 

Marketing Management 

Electives in Both Options 

MBA 506

Finance and Managerial Accounting 

Electives in Both Options 

MBA 507

Legal Issues in Business and Management

Electives in Both Options 

MBA 510

Project Management

Electives in Both Options 


SMT 510 - Governance and Administration of Sport  

A global examination of the role, impact, and power of governmental and non-governmental organizations that govern and administer amateur and professional sports including their organizational structures, governance mechanisms, and management challenges. (3 credits)

SMT 511 - Sport and Entertainment Finance 

Fundamental principles of economic theory and fiscal management strategies are applied to the sport and entertainment industries. (3 credits)

SMT 512 - Sport & Entertainment Law  

Provides an introduction to the fundamental concepts, principles and practices consistent with the legal responsibilities associated with the management of sport and entertainment environments. (3 credits)

SMT 513 - Marketing and Sales in Sport and Entertainment  

Provides an introduction to the marketing of sport and entertainment products and services. Includes a framework for strategic marketing; consumer behavior; market segmentation, targeting and positioning; elements of promotion; sponsorship strategies; product pricing and distribution and implementation of current technologies. (3 credits)

SMT 514 - Global Issues in Sport and Entertainment  

An exploration of significant financial, governance, legal and cultural issues challenging the sport/entertainment manager in professional, open amateur, Olympic, and college sports in the global sports and entertainment environment with an emphasis on the development of strategic positions and understandings that will enhance management success. (3 credits)

SMT 515 - Facility and Event Management 

An introduction to the marketing of sport and entertainment products, services, experiences and facilities. Fundamental marketing principles are applied to specific situations. Includes a discussion of strategic marketing; understanding consumer behavior; market segmentation, targeting, and positioning; promotion mix elements; sponsorship programs; and product pricing and distribution. (3 credits)

SMT 516 - Sport Ethics  

An examination of the ethical issues confronting the sports management professional based on an understanding of the purpose and conditions of the “right” sport contest and fair moral and non-moral decision-making with an emphasis on applied ethics and student mastery of moral reasoning. (3 credits)

SMT 517 - Principles of Entertainment Management 

Provides a conceptual foundation for entertainment management; specific duties assumed by managers including financial management, human resource management, group dynamics, labor relations, risk management, facility and event management and promotional strategies as applied to the entertainment industry. (3 credits)

SMT 518 - Agent-Artist Management 

Provides fundamental concepts and practices of human resource management appropriate to the entertainment industry. 

REC 575 - Operational Research

For recreation, park, and leisure service practitioners seeking knowledge and techniques  to conduct interest surveys, feasibility studies, appraisals, program evaluations, projections,  and other types of research related to recreation. Scheduled summer and spring  semesters of even years. (3 credits)

REC 583 - Practicum 

Faculty-approved and supervised experience in the area of student’s interest. Position should be at a supervisory or administrative level.  (3 credits)

REC 588 - Special Project  

This course will require three parts: a proposal, final project, and a written report. Students  will be assigned to an adviser to complete these requirements. Specific special project guidelines are available on the School of Graduate Studies website. (3 credits) 

REC 590 - Thesis 

Prerequisites: Departmental permission. (3 credits)

REC 591 - Thesis Seminar II  

Completion of a thesis including: methods, results, discussion, summary, conclusions and recommendations for future study. Prerequisites: REC 590 and departmental permission. (3 credits)