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A Field of Opportunities: Launching Your Sport Management Career

Friday, March 2, 2018

11:00 a.m. - 12:30 pm

Michael J. Adanti Student Center Theater

The SCSU Sport Management Student Association will host a sport management career forum featuring a  panel of prominent sport management professionals.  

Guest panelists:

Norby Williamson

Norby Williamson, ’85

Executive Vice President, ESPN

During his more than three decades of work at ESPN, Norby Williamson has been involved in multiple aspects of the content and business areas of the company, with stints in programming, production and news among the many areas he has touched.

Williamson, who joined ESPN in 1985 as a production assistant in the studio department and quickly rose through the ranks, is executive vice president and executive editor, studio production, overseeing all of ESPN’s daily opinion, talk and news and information studio shows including SportsCenter. Williamson also leads ESPN Audio, the ESPN Talent Office and oversees multimedia sponsorship integration. He was named to his current position in September of 2017.

He previously was executive vice president, production, responsible for production operations, remote operations, stats and information, creative and studio direction, ESPN International production and ESPN Deportes production. He has managed ESPN Audio since May, 2015.

Williamson served as executive vice president, production, program scheduling and development beginning in January, 2014. In that role, he split responsibilities between management of the many production areas and oversight of programming functions such as all rights negotiations, managing relationships with rights holders and the scheduling of ESPN’s networks.

Prior to that, Williamson served as executive vice president, programming & acquisitions from January 2012, overseeing all rights negotiations and managing relationships with rights holders for all ESPN entities.  These included ESPN, ESPN2, ESPNU, ESPNEWS, ESPN Classic, ESPN on ABC, ESPN International, ESPN Deportes, ESPN Audio,, ESPN3, ESPN Mobile Properties, new media platforms and more.

He was executive vice president, production, from 2007. In that role, he was responsible for all ESPN and ABC game, event and studio production work for domestic and international television and radio networks. Prior to that (2005-07), he served as executive vice president, studio and remote production, overseeing all domestic productions.

After two years as a production assistant, Williamson served as an associate producer (1987-89), highlights supervisor (1989), producer (1990-93), coordinating producer (1993-94), senior coordinating producer for SportsCenter (1998-99), assistant managing editor and news director (1999-2000) and vice president and assistant managing editor (2000-02), responsible for SportsCenter, ESPNEWS, Baseball Tonight, on-site studio coverage of golf special events and the network’s studio highlights operation.

Prior to assuming management responsibilities in 1999, Williamson’s production work on select ESPN studio programs received a total of five awards, including Sports Emmy Awards forSportsCenter (1990) and NFL GameDay (1988) and three CableACE Awards for SportsCenter(1990, ’91) and NFL GameDay (1989).

From September 2002 until October 2005, Williamson served as senior vice president and managing editor at ESPN, responsible for the day-to-day content of all news and information programming on ESPN, ESPN2 and ESPNEWS.  He provided leadership and editorial direction for the largest television sports news-gathering operation in the U.S.

On the remote production side, he was responsible for major programming initiatives such as Monday Night Football, NASCAR, NBA, Major League Baseball, college basketball, including the Women’s NCAA Tournament, and college football, including the BCS.  He also oversaw studio production, which includes SportsCenter editions in the U.S. and around the world, Outside the LinesSunday NFL CountdownCollege GameDayBaseball TonightNFL PrimeTimeMonday Night Countdown, NFL Live, NBA Nation and NBA Shootaround.  He was also responsible for the networks’ on-site coverage of major events, such as the Super Bowl, NBA Finals, World Series, MLB All-Star Game, Stanley Cup Finals, Men’s and Women’s Final Four, golf’s four major championships, BCS national championship, the Indianapolis 500, Triple Crown and championship boxing.  In December 2008, Williamson added oversight for ESPN Regional Television’s (ERT) production responsibilities.

LaMarr Stinson

LaMarr “Dewey” Stinson

Senior Vice President Business Development, Text Message USA
(formerly Senior Director Affiliate Sales, Disney & ESPN Media Networks)  

LaMarr “Dewey” Stinson began his Sports Management career with ESPN where he worked as a part of a team credit with being the largest revenue generating business unit in Media.  He has held several high-profile roles with several Media and Entertainment industry giants with management roles at HBO, NBA and the BBC.  A seasoned Business Development, Distribution and Marketing professional.  LaMarr is currently operating a Mobile Marketing startup and is principal for Social Entrepreneurial sports apparel company, which is dedicated to raising money for youth initiatives and causes.  LaMarr is a Connecticut native, who currently lives in Weehawken, NJ. 

Ed Manetta
Ed Manetta

Director of Athletics, Manhattanville College

Manhattanville College has appointed Ed Manetta as the seventh Director of Athletics in school history on November 6, 2017. Manetta's duties also include ensuring compliance with NCAA standards, coaches and staff, and overseeing fundraising and partnership opportunities for the college's Department of Athletics.

 Immediately prior to joining Mnahattanville, Manetta had been the Director of Sports Programming for Barclays Center since 2014. He spearheads the programming of the BROOKLYN HOOPS™ college basketball and BROOKLYN BOXING™ franchises, along with college hockey, high school sports and new sports properties.

 Manetta has more than 25 years of experience in the sports industry, including serving as Director of Athletics for St. John’s University and DePaul University. Most recently, Manetta served as Managing Director at Fastlane Communications where he created the first ever digital channel for high school sports and led the programming efforts for a minor league baseball complex.

Prior to Fastlane, Manetta worked for MSL Sports and Entertainment and Edelman Worldwide. Manetta is also currently an adjunct professor at both Iona College and St John's University.

Joe Franco

Joe Franco, ‘79

President, Franco Associates

With a broadcasting career spanning five decades, Joe helped to pioneer the cable industry. 
His career began upon graduating from SCSU in 1979 when a new network was launched in Bristol, Connecticut—the Entertainment and Sports Programming Network (ESPN).

 He left ESPN in 1982 to help launch Satellite News Channel as an editor/producer. After the network’s demise, He returned to ESPN as a freelance editor. Shortly thereafter, Joe accepted a vacation relief position at ABC News in Washington, DC, where his assignments included "ABC World News Tonight", "Good Morning, America" and "Nightline", covering the 1984 Olympic Games and the 1984 presidential election.  

Joe then returned to ESPN for the third and final time in 1985 and held various management positions in production operations, covering numerous national college and professional sporting events, earning four national Emmys along the way. In 1996, he played a pivotal role in the launch of ESPN’s 24 Hour news/information network “ESPN News”.

 After 29 years of being on the front lines of live studio and remote productions, Joe’s role at ESPN took another turn when he became an ambassador for the ESPN brand with his transition to Manager of University and Diversity Relations under Human Resources. With this position, Joe had the opportunity to influence the next generation of multi-media professionals. He became a trusted mentor to students, and a respected partner with both academia and career services advisors, collaborating with more than 150 colleges and universities around the country, and influencing countless young people who were awarded internships, co-ops and entry level opportunities with ESPN/The Walt Disney Company.

Jeff Dooley


Jeff Dooley

Director of Broadcasting and Media Relations, Hartford Yard Goats

Jeff Dooley is the "Voice of the Yard Goats" and the lead play-by-play announcer for all games (home and road) on radio and television. He also hosts complete coverage of the 30-minute Pre-game and Post Game shows. His broadcasts can be heard on the i-Heart Media Hartford affiliate, News Radio 1410 AM (WPOP), and home games televised on Vantage SportsNet. Last season, his play-by-play work was featured in a segment on the Colorado Rockies Television Network, AT&T SportsNet in Denver. In 2015, Dooley was selected as the Connecticut Sportscaster of the Year by NSMA (National Sports Media Association). In 2014, his play-by-play highlight was featured on ESPN Sports Centers Top-10 Plays and in 2013 he was chosen to broadcast a regional telecast on Fox Sports North in Minnesota. His play-by-play highlights have aired on the Colorado Rockies and Minnesota Twins Radio Networks and were featured nationally on ESPN's Mike & Mike Show.

Mary Boissonneault

Mary Boissonneault

Partnership Marketing Coordinator
Bridgeport Sound Tigers/Harbor Yard Sports and Entertainment

Mary is currently the Partnership Marketing Coordinator for Harbor Yard Sports & Entertainment, bridging the gap between corporate partnerships and creative marketing for both Webster Bank Arena and the AHL’s Bridgeport Sound Tigers.  She works with corporate partners to maximize their investment through arena assets and creative sales promotions.  Mary earned her B.S. in Marketing from the University of Connecticut in 2013 and her M.S. in Management of Sport Industries from the University of New Haven 2015.


Kevin McGinnis

Dr. Kevin T. McGinniss ’79, M.S. ’85

SCSU Assistant Professor, Director of Sport Management/Graduate Coordinator

Dr. Kevin T. McGinniss owns a strong educational and professional background that includes more than 35 years of professional experience as an educator, author, coach, and athletics administrator.

McGinniss came to Southern Connecticut from the Eastern College Athletic Conference (ECAC) where he served as Commissioner, President & CEO. After taking the reigns of the ECAC in July of 2013, McGinniss led the nation’s largest and only multi-divisional athletics conference through a progressive transition and revitalization to enhance the intercollegiate athletics experience for ECAC student-athletes, coaches, administrators and institutions.  

While at the ECAC, McGinniss led the Conference through a thoughtful restructuring of internal and external operations. Under his direction, the ECAC added new championship opportunities, expanded and elevated its awards program and its leagues and affiliates, and continued to redefine its officiating services. Through his vision and leadership, the ECAC saw tremendous growth and increased visibility. In addition, McGinniss worked closely with the Board of Directors on the relocation of the ECAC headquarters from Cape Cod to Danbury, Connecticut in July 2014.  The new headquarters strategically positioned the organization and its staff in a more centralized location, accessible to the entire membership. During this strategic relocation McGinniss orchestrated the sale of the former headquarters on Cape Cod while obtaining $400,000 in grants and forgivable loans from the State of CT Department of Economic and Community Development.

McGinniss previously served as Associate Director of Athletics for Development at the University of Rhode Island, where he began in 2007.  In that role McGinniss directed all aspects of fundraising for the athletics department, achieving record athletic fundraising levels. In his first four years on the Kingston campus he led the athletics component of URI’s $100 million “Making a Difference” capital campaign, securing more than $12 million in total operational, capital project and endowment support for URI Athletics, surpassing the campaign goal for Athletics’ by more than 20%.

Under his watch URI Athletics procured almost $5 million in philanthropic support for capital improvements inclusive of major upgrades to the baseball facility, eight new tennis courts, a state-of-the-art strength, conditioning and performance center. McGinniss also served as the Athletics Department’s liaison to the URI Foundation and URI Alumni Association.

Before arriving in Kingston, McGinniss served as director of athletics at Mercy College in Dobbs Ferry, N.Y. In recognition of his efforts, he was nominated to receive the 2007 National Association of Collegiate Directors of Athletics (NACDA) Division II Athletics Director of the Year Award.

From 2001-05, McGinniss served as the director of athletics development at Quinnipiac University in Hamden, Conn. At Quinnipiac he was responsible for coordinating all fundraising for athletics including a major component of the New Millennium Campaign – $25 million for a state-of-the-art athletics center for which he was instrumental in securing the $5 million lead gift.

McGinniss’ experience in higher education administration also includes serving Southern Connecticut State University as its director of athletics development and director of alumni affairs. He has also served as the director of athletics and recreation at Lehman College, The City University of New York. In addition, McGinniss was the director of athletics development and executive director of the Blue & Gray Club at the U.S. Merchant Marine Academy, Kings Point, N.Y.

A former men’s basketball coach, McGinniss was the head coach at Lehman College and in only his second year as head coach led a program with just a combined eight wins over the previous four years to the CUNYAC North Division title and an ECAC post-season tournament bid. He also served as an assistant coach at his alma mater, helping lead Southern Connecticut State University to a 20-win season and a postseason berth in 1992.

An authority on Sport Pedagogy and Sport Administration, the focus of McGinniss’ scholarly research has been in the areas of Sport Management and Athletics Administration. He has authored numerous articles including “Cultivation & Stewardship - Key to Obtaining Enduring Support for Your Program”, April 2000; “Administrative Support: Key to the Success and Survival of the High School Athletics Director” Sport Supplement, Spring 1999; and “Fun on the Fairway - Golf outings are a staple of fund-raising. But are you getting the most out of yours? Athletic Management, June/July 2002.

Active in professional organizations both locally and on the national level, McGinniss has served as Vice-Chair for the Council for Advancement and Support of Education (CASE) District I Board of Directors, and is a member of the National Association of Collegiate Directors of Athletics, and is on the National Association of Basketball Coaches Research Committee.

His college teaching experience includes previously serving Southern Connecticut State University and Lehman College as an adjunct professor, a member of the National Faculty at the United States Sports Academy and an Associate Faculty member for The Malcolm Baldrige School of Business at Post University.

McGinniss earned his bachelor’s degree in health, his master’s degree in physical education/ athletics administration and a sixth year professional diploma of advanced graduate studies in educational leadership all from Southern Connecticut State University. He received his Doctorate in Education from the Teachers College Department of Health and Behavior Studies at Columbia University.