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Goal Four - Objective F - Action Steps

Maximize external financial support to keep Southern sustainable well into the future.

Action Steps

1. Increase awareness of and advocacy for the university, resulting in recognition of research, teaching, and learning, and service excellence.

2. Establish an appropriate university brand and market it effectively to all constituencies with consistent messaging across all platforms.

3. Broaden and deepen constituent engagement with the university, developing more meaningful relationships with alumni, friends, and students.

4. Expand philanthropic support to the university annually to support students, faculty, and core institutional priorities.

5. Build a high-performing advancement organization, with first-rate talent, integrated infrastructure, and a highly collaborative culture.